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How Emotions Drive Buying Behaviour

How Emotions Drive Buying Behaviour

How Emotions Drive Buying BehaviourGary van Broekhoven
Published on: 07/05/2025

Explore how emotions drive consumer behaviour and discover how to craft emotional ads that build strong connections, brand loyalty, and business success.

Behaviour DesignConsumer Psychology
The Psychology of Brand Loyalty: Why We Keep Going Back for More

The Psychology of Brand Loyalty: Why We Keep Going Back for More

The Psychology of Brand Loyalty: Why We Keep Going Back for MoreGary van Broekhoven
Published on: 14/04/2025

Explore the psychology behind brand loyalty—how trust, emotion, and identity drive repeat customers and help build lasting brand relationships.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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